Content creation and marketing for shops and brands that want to be seen.
I'm Johnny Le. For three years I was the solo marketing and media guy for Larry Peotter, shooting and running everything across the Instagrams for Peotter's Auto Body & Spa and Detailing World NJ. Every year I film the AASP New Jersey NORTHEAST trade show, the East Coast's biggest automotive services event. Now I run Slayt Media, my own content studio for shops and brands that want to be seen.
What I shoot, and how it lives in the feed.
A sample of recent client work
Feature film · Co-director, Co-producer, Co-cinematographer
Before client work took over, I co-founded a production company with my best friend and we made a three hour feature film. Time Lapse is a sci-fi story about a mysterious cloaked figure and a time-travel device, now streaming as an episodic series on Amazon Prime.
Second shooter · YouTube
I co-shoot with my best friend on his Defined Lifestyle channel, like a second shooter: cinematic features on rare-spec and unique cars across the tri-state area, including the Street Vanguards documentary series.
Slayt Media
Running content and marketing for collision repair shops and local brands: video production, social media management, and brand strategy.
Peotter's Auto Body & Spa · Detailing World NJ
Shot and edited all Instagram content, planned and filmed events and car meets, managed the retail website, produced YouTube how-tos, and ran TikTok Shop sales.
1st Line Equipment
Built and managed the company website, ran social media and Mailchimp campaigns, and handled all photography, videography, and editing.
Short form video, photography, and copy built for the feed.
Content calendars, strategy, and community that grow accounts.
From shoot day to final cut, built for retention.
Shoots for brands, spaces, food, and people. Have something in mind? Let's talk.
Meta ads that put the right content in front of the right people.
Want this for your business?
Work with me
Tell me about your business and what you're looking for. I reply fast.